First Formative Critique

We have decided on a paper cutout/ DIY aesthetic which will be simple get visually engaging. We will balance this potentially youthful aesthetic with casual Kiwi colloquial language and humor to appeal to our target audience, which is New Zealand university students. Our story is a narrative which follows two male, University aged characters, one of which is arguing that plastic bags are harmful, and another funny character who doesn't care. This second character is an embodiment of the audience which we are trying to target, and the narrative builds to a climax when he realises the impact of the plastic bag he buys. There will be two simultaneous narratives, the conversation with the two characters which will be over-layed by voiceover over the other narrative which is the life of the plastic bag.
Our feedback revealed that we need to remove the gradient as it does not fit in with the rest of our solid colours. We also think we will soften our colour palette so as to make it not so intense and vibrant as it is quite over whelming. We also realised that we needed to re-design our website as it was too complex. Instead of having links to different pages, we will now have a single scroll which will take the user through three pages (the video, the facts and how they can help). We will begin to work on the logistics of this design and begin animating our storyboard once we have made some changes and refined our ideas and consistency.